Privacy Policy

Effective Date: January 15, 2025

Introduction

Welcome to Nooma, Pakistan's premier fashion discovery app. Nooma ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you use our mobile application and related services (collectively, the "Service").

By using Nooma, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

Information We Collect

1. Information You Provide Directly

Account Information:

Name, email address, and phone number when you create an account
Profile information including age, location (city), and fashion preferences
Profile picture and bio (optional)
Payment information when making purchases (processed securely through third-party payment processors)

User-Generated Content:

Fashion preferences and style choices through swiping behavior
Items you like, save to favorites, or add to shopping carts
Reviews and ratings of products and brands
Comments and interactions with other users (if applicable)
Wishlist items and saved collections

Communication Data:

Messages you send to our customer support team
Feedback, suggestions, and survey responses
Communications regarding orders and transactions

2. Information We Collect Automatically

Usage Information:

How you interact with the app (swipes, taps, time spent on different sections)
Features you use most frequently
Search queries and browsing patterns
Items you view, like, or purchase
Session duration and frequency of app usage

Device Information:

Device type, model, and operating system version
Unique device identifiers (UDID, IMEI, or similar)
IP address and general location information
Mobile network information
App version and technical specifications

Location Data:

General location (city/region) to show relevant brands and offers
Precise location (only with your explicit consent) for store locator features
Location-based fashion trends and regional preferences

3. Information from Third Parties

Social Media Integration:

Profile information if you sign up through Facebook, Google, or other social platforms
Friends list and social connections (only with your permission)

Brand Partners:

Product information, availability, and pricing from Pakistani fashion brands
Order and transaction data when you purchase through partner brands
Customer service interactions with brand partners

Analytics and Advertising Partners:

Usage analytics and app performance data
Advertising interaction data and campaign effectiveness
Demographic and interest information for targeted advertising

How We Use Your Information

Primary Uses

Service Provision:

Create and manage your user account
Provide personalized fashion recommendations based on your preferences
Enable swiping, liking, and saving of fashion items
Maintain your favorites, wishlists, and shopping carts across different brands
Process orders and facilitate purchases from partner brands
Provide customer support and respond to your inquiries

Personalization:

Customize your fashion feed based on your style preferences
Show you relevant products from Pakistani brands you're likely to love
Remember your size preferences and favorite brands
Suggest new brands and products based on your activity
Create personalized collections and style recommendations

Communication:

Send you important updates about your account and orders
Notify you about new features, promotions, and brand partnerships
Share fashion trends and style tips relevant to Pakistani fashion
Send push notifications about liked items, sales, and new arrivals (with your consent)

Secondary Uses

Analytics and Improvement:

Analyze app usage patterns to improve user experience
Understand fashion trends and preferences in Pakistan
Optimize app performance and fix technical issues
Develop new features based on user behavior and feedback

Marketing and Advertising:

Show you relevant advertisements from Pakistani fashion brands
Create targeted marketing campaigns based on your interests
Measure the effectiveness of our advertising efforts
Promote special offers and collaborations with brand partners

Business Operations:

Facilitate partnerships with Pakistani fashion brands
Generate insights for brand partners about fashion trends
Conduct research on Pakistani fashion market preferences
Ensure compliance with applicable laws and regulations

Information Sharing and Disclosure

With Your Consent

We will share your information with third parties only when you provide explicit consent, such as:

Sharing your wishlist with friends or family
Posting reviews or ratings publicly
Participating in social features or community discussions

Service Providers

We share information with trusted third-party service providers who help us operate our business:

Cloud Storage Providers: For secure data storage and backup
Analytics Services: To understand app usage and improve our service
Payment Processors: To handle transactions securely (they have their own privacy policies)
Customer Support Tools: To provide efficient customer service
Marketing Platforms: To send relevant communications and advertisements

Brand Partners

We share limited information with our Pakistani fashion brand partners:

Purchase Data: Order information when you buy from their brands
Preference Data: Aggregated and anonymized fashion preferences to help brands understand trends
Contact Information: Only when necessary to fulfill orders or provide customer service

Legal Requirements

We may disclose your information when required by law or to protect our rights:

Legal Compliance: To comply with applicable laws, regulations, or legal processes
Safety Protection: To protect the safety and security of our users and the public
Rights Protection: To protect our intellectual property and business interests
Fraud Prevention: To detect, prevent, and investigate fraudulent activities

Business Transfers

In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new owner, subject to the same privacy protections.

Data Security

Security Measures

We implement comprehensive security measures to protect your information:

Encryption: All data is encrypted in transit and at rest using industry-standard protocols
Access Controls: Strict access controls ensure only authorized personnel can access your data
Regular Audits: We conduct regular security audits and vulnerability assessments
Secure Infrastructure: Our servers are hosted in secure, certified data centers
Employee Training: All employees receive regular training on data privacy and security

Payment Security

We do not store your complete payment card information
All payment processing is handled by PCI-DSS compliant payment processors
Transaction data is encrypted and securely transmitted

Data Breach Response

In the unlikely event of a data breach:

We will notify affected users within 72 hours
We will take immediate steps to secure the compromised data
We will cooperate with relevant authorities and follow all legal requirements

Your Rights and Choices

Account Management

Access: You can access and review your personal information through your account settings
Correction: You can update or correct your information at any time
Deletion: You can request deletion of your account and associated data
Data Portability: You can request a copy of your data in a portable format

Privacy Controls

Communication Preferences: Control what emails and notifications you receive
Location Settings: Enable or disable location-based features
Social Features: Control who can see your activity and profile information
Advertising: Opt out of personalized advertising through your device settings

Marketing Communications

Email Unsubscribe: Use the unsubscribe link in any marketing email
Push Notifications: Disable through your device settings or app preferences
SMS Messages: Reply STOP to any promotional text messages

Data Retention

Retention Periods

Account Information: Retained while your account is active and for 3 years after deletion
Usage Data: Retained for 2 years for analytics and improvement purposes
Purchase History: Retained for 7 years for tax and legal compliance
Support Communications: Retained for 5 years for quality assurance

Deletion Process

When you delete your account:

Personal information is deleted within 30 days
Some information may be retained for legal or security purposes
Aggregated and anonymized data may be retained for analytics

International Data Transfers

As Nooma operates primarily in Pakistan, your data is stored on servers located within Pakistan. However, some of our service providers may be located internationally. When we transfer data internationally:

We ensure adequate protection through appropriate safeguards
We comply with applicable data protection laws
We use standard contractual clauses or other approved mechanisms

Children's Privacy

Nooma is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can delete such information.

For users between 13-18 years of age, we recommend parental guidance when using our Service.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes:

We will post the updated policy on this page
We will update the "Effective Date" at the top
For significant changes, we will notify you via email or app notification
Your continued use of the Service after changes constitutes acceptance

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Nooma Support Team

Email: support@nooma.pk
Response Time: We aim to respond within 24-48 hours
Business Hours: Monday to Friday, 9:00 AM to 6:00 PM (PKT)

For data protection inquiries specifically, please include "Privacy Policy" in your email subject line.

Governing Law

This Privacy Policy is governed by the laws of Pakistan. Any disputes arising from this policy will be resolved in accordance with Pakistani law and in the courts of Pakistan.

This Privacy Policy was last updated on January 15, 2025. We encourage you to review this policy periodically to stay informed about how we protect your information.